How Sports Can Affect Businesses and Vice Versa

Wondering what is there to be shared between sports and businesses? This article is for people like you. As a matter of fact, sports and businesses have an unbreakable relationship, and lack of either could spell doom for the other. In this article, I’m going to delve into the details of this relationship, with Lladro as the business in question.

First things first; Lladro is a Spanish firm which is known for producing high-end porcelain figurines, decorative sculptures, home accessories, and lighting, among other items. It was founded in 1953, and it is based in Valencia. So, how come a business that deals with home accessories has a relationship with sports? Well, here is how the two affect each other.


Sports personalities, just like you and I, shop for home accessories, such as those offered by Lladro. Footballers, for instance, earn handsomely, and they constitute the biggest shoppers around. The more the sales the more the profits and vice versa.


When a sporting event is held near a business establishment such as Lladro, chances are that the business is likely to boom. For instance, if the World Cup tournament were to be held in Spain, such a sporting event would directly affect the company. For instance, the football pitches in the country would be renovated just to ensure they are ready for the event. Lladro offers lots of accessories that would be necessary in such renovations, including lighting and furniture. The hotels around the country would also need to acquire all the necessities to be able to handle a large number of customers who may want to stay around until the tournament is over. The necessities may include kitchen accessories and appliances. Lladro is an excellent source of such stuff.


Having been in existence for more than 65 years, Lladro is a clearly a big name in the corporate world, and I would claim that the firm has enough to sponsor sports teams, such as football clubs and so on. Who knows if we will see Lladro logo on the Valencia FC‘s jersey soon?world